Pengaruh situational involvement perceived risk dan trust expectation terhadap intensi pembelian melalui e-tailer: studi kasus pada bhinneka.com = The effect of situational involvement perceived risk and trust expectation to intention to buy from e tailer: case study on bhinneka.com
Karina Putri;
Nissa Ghulma Ratnasari, supervisor; Fandis Ekyawan, examiner; Rushli Fauzan, examiner
(Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015)
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[Skripsi ini membahas tentang pengaruh situational involvement dan intensi pembelian melalui e-tailer studi kasus pada Bhinneka.com. Penelitian ini menggunakan desain penelitian deskriptif konklusif dan single-cross sectional. Kuesioner disebar kepada responden yang pernah membeli dan menggunakan Bhinneka.com sejumlah 226 responden yang diambil menggunakan metode convenience sampling dan snowball sampling. Penelitian ini menghasilkan kesimpulan bahwa situational involvement memiliki pengaruh positif dan signifikan terhadap ekpektasi kepercayaan dan intensi pembelian melalui e-tailer studi kasus pada Bhinneka.com. Pada penelitian ini juga terdapat implikasi manajerial serta saran untuk penelitian selanjutnya. This thesis (skripsi) discusses the influence of situational involvement and intention to purchase through e-tailer, of case studies are on Bhinneka.com. This research uses descriptive conclusive research designs and single-cross sectional. Questionnaires are distribute to respondents who have bought and used Bhinneka.com with total respondents 226 people, use a convenience samplingmethod and snowball sampling. This research results in the conclusion that the Situational Involvement is positive influence on trust expectation and Intention to Buy from E-Tailer on Bhinneka.com. In this study, there is also a managerial implications and suggestions for further research., This thesis (skripsi) discusses the influence of situational involvement andintention to purchase through e-tailer, of case studies are on Bhinneka.com. Thisresearch uses descriptive conclusive research designs and single-cross sectional.Questionnaires are distribute to respondents who have bought and usedBhinneka.com with total respondents 226 people, use a convenience samplingmethod and snowball sampling. This research results in the conclusion that theSituational Involvement is positive influence on trust expectation and Intention toBuy from E-Tailer on Bhinneka.com. In this study, there is also a managerialimplications and suggestions for further research.] |
 S61847-Karina Putri.pdf :: Unduh
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| No. Panggil : | S61847 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
| Subjek : | |
| Penerbitan : | Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resource |
| Deskripsi Fisik : | xviii, 134 pages : illustration ; 28 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
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| S61847 | 14-22-39487566 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20421932 |
