:: UI - Skripsi Membership :: Kembali

UI - Skripsi Membership :: Kembali

Analisis capital budgeting untuk pengambilan keputusan proyek peluncuran produk baru cabin air filter di PT ABC = Capital budgeting analysis for decision making in launching cabin air filter at PT ABC

Wahyu Murcahyati; Wondabio, Ludovicus Sensi, supervisor; Yan Rahadian, examiner; Desi Adhariani, examiner (Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016)

 Abstrak

[ABSTRAK
Perkembangan industri otomotif dewasa ini semakin kompetitif dengan pangsa
pasar yang luas. Kondisi inilah yang mendorong PT ABC untuk melakukan
inovasi produk dari produk-produk yang sudah ada di pasaran. Inovasi ini berupa
peluncuran produk Cabin Air Filter. Perhitungan atas kelayakan finansial produk
dilakukan dengan metode capital budgeting. Data-data sekunder yang diperoleh
kemudian diolah dengan menggunakan NPV (Net Present Value), IRR (Internal
Rate of Return), Payback Period, dan analisis skenario. Berdasarkan hasil
perhitungan diperoleh nilai yang positif serta tingkat pengembalian yang lebih
besar dari cost of capital. Maka kesimpulan yang diperoleh dari analisis yang
dilakukan adalah PT ABC sebaiknya meluncurkan produk cabin air filter.
ABSTRACT
The development of the automotive industry nowadays is more competitive with
larger market share. These conditions encourage PT ABC to conduct product
innovation. The innovation is a Cabin Air Filter product launch. The Calculations
on the financial feasibility of the product made by capital budgeting methods.
Secondary data were obtained then processed using the NPV (Net Present Value),
IRR (Internal Rate of Return), Payback Period, and scenario analysis. Based on
the calculations, a positive value and rate of return is greater than the cost of
capital. Then the conclusions obtained from the analysis conducted are PT ABC
should launch a cabin air filter products.;The development of the automotive industry nowadays is more competitive with
larger market share. These conditions encourage PT ABC to conduct product
innovation. The innovation is a Cabin Air Filter product launch. The Calculations
on the financial feasibility of the product made by capital budgeting methods.
Secondary data were obtained then processed using the NPV (Net Present Value),
IRR (Internal Rate of Return), Payback Period, and scenario analysis. Based on
the calculations, a positive value and rate of return is greater than the cost of
capital. Then the conclusions obtained from the analysis conducted are PT ABC
should launch a cabin air filter products., The development of the automotive industry nowadays is more competitive with
larger market share. These conditions encourage PT ABC to conduct product
innovation. The innovation is a Cabin Air Filter product launch. The Calculations
on the financial feasibility of the product made by capital budgeting methods.
Secondary data were obtained then processed using the NPV (Net Present Value),
IRR (Internal Rate of Return), Payback Period, and scenario analysis. Based on
the calculations, a positive value and rate of return is greater than the cost of
capital. Then the conclusions obtained from the analysis conducted are PT ABC
should launch a cabin air filter products.]

 File Digital: 1

Shelf
 S61555-Wahyu Murcahyati.pdf :: Unduh

LOGIN required

 Kata Kunci

 Metadata

No. Panggil : S61555
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Subjek :
Penerbitan : [Place of publication not identified]: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
Program Studi :
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated ; computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xiii, 71 pages : Illustration ; 30 cm + Appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
No. Panggil No. Barkod Ketersediaan
S61555 14-17-190156058 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20422014
 See also