Pengaruh electronic word of mouth terhadap pemilihan destinasi wisata studi kasus raja ampat papua = The effect of electronic word of mouth towards destination choice study case raja ampat papua
Hutasoit, Irene Uliyana;
Hapsari Setyowardhani, supervisor; Adrian Achyar, examiner; Sri Daryanti, examiner
(Universitas Indonesia Fakultas Ekonomi Bisnis, 2016)
|
|
ABSTRAK Tujuan dari penelitian ini adalah menganalisa pengaruh Electronic Word of Mouth pada Intention To Visit wisatawan ke Raja Ampat melalui Theory Of Planned Behaviour. Penelitian dilakukan pada beberapa wisatawan yang pernah membaca informasi mengenai Raja Ampat di media sosial dan belum pernah mengunjungi Raja Ampat sebelumnya Hasil penelitian menunjukkan tidak adanya pengaruh yang signifikan antara Electronic Word of Mouth terhadap Intention To Visit secara langsung, adanya pengaruh yang signifikan antara Electronic Word of Mouth terhadap Attitude Toward Visiting, Subjective Norms, dan Perceived Behavioral Control.. Hasil penelitian ini memiliki perbedaan dengan hasil penelitian sebelumnya dikarenakan profil responden yang kurang mewakili penelitian dari sisi demografis. ABSTRACT The purpose of this study is to analyze the influence of Electronic Word Of Mouth toIntention To Visit Raja Ampat through Theory Of Planned Behaviour. This study wasconducted to tourists who have read information related to Raja Ampat and have not visitRaja Ampat previously. The research show that Intention To Visit is not significantlyinfluenced directly by the Electronic Word Of Mouth, however Electronic Word Of Mouth issignificantly influence Attitude Toward Visiting, Subjective Norms, and PerceivedBehavioral Control... To be able to influenced significantly the Job Performance. Result ofthis study have differences with the result of previous studies because of the nature ofrespondent which doesn?t representing this study from the demographic side. |
 S62532-irene uliyana .pdf :: Unduh
|
| No. Panggil : | S62532 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
| Subjek : | |
| Penerbitan : | [Place of publication not identified]: Universitas Indonesia Fakultas Ekonomi Bisnis, 2016 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resource |
| Deskripsi Fisik : | xiv, 154 pages : illustration ; 29 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Pepustakaan Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| S62532 | 14-19-653806967 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20422337 |
