Imaji kebutuhan konsumsi melalui akun media sosial: studi semiotika foto endorser di Instagram = Artificial consumption needs through social media account: semiotic study in the endorser's photos on Instagram
Chininta Rizka Angelia;
Firman Kurniawan Sujono, supervisor; Effy Zalfiana Rusfian, examiner; Eriyanto, examiner
(Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016)
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[Penelitian ini dilatarbelakangi oleh persaingan kompetitif antar produsen yang mendorong produsen untuk menyusun strategi pemasaran demi terserapnya kelimpahruahan produksi. Produsen berupaya menciptakan imaji kebutuhan melalui sistem tanda pada media sosial dengan konsep endorsement. Penelitian ini bertujuan untuk membongkar pemanfaatan sistem tanda pada media sosial yang dilakukan produsen untuk membangkitkan konsumsi. Berbasis teori Masyarakat Konsumsi dari Jean Baudrillard, penelitian ini menggunakan paradigma kritis dan metode analisis semiotika Roland Barthes. Hasil penelitian menunjukkan bahwa produsen menyelipkan aktivitas pemasaran melalui sistem tanda pada foto endorser di Instagram. Temuan lain dalam penelitian ini adalah terdapat relasi saling memasarkan antara produsen dan endorser. This study's motivated by competitive rivalry among producers which encourage them to develop a marketing strategy for the sake of absorption abundance of production. The producer created artificial need through system of signs on social media. This study aimed to dismantle the use of system of signs on social media that carried producers to raise consumption. According to Consumer Society Theory by Jean Baudrillard, this study used critical paradigm withSemiotic Analysis Method of Roland Barthes. The result showed that the producer slipped marketing activities through system of signs in endorser's photos on Instagram. Other finding in this study's there's a mutual relationship between producer and endorser. This study's motivated by competitive rivalry among producers which encourage them to develop a marketing strategy for the sake of absorption abundance of production. The producer created artificial need through system of signs on social media. This study aimed to dismantle the use of system of signs on social media that carried producers to raise consumption. According to Consumer Society Theory by Jean Baudrillard, this study used critical paradigm withSemiotic Analysis Method of Roland Barthes. The result showed that the producer slipped marketing activities through system of signs in endorser's photos on Instagram. Other finding in this study's there's a mutual relationship between producer and endorser., This study‟s motivated by competitive rivalry among producers whichencourage them to develop a marketing strategy for the sake of absorptionabundance of production. The producer created artificial need through system ofsigns on social media. This study aimed to dismantle the use of system of signs onsocial media that carried producers to raise consumption. According to ConsumerSociety Theory by Jean Baudrillard, this study used critical paradigm withSemiotic Analysis Method of Roland Barthes. The result showed that the producerslipped marketing activities through system of signs in endorser‟s photos onInstagram. Other finding in this study‟s there‟s a mutual relationship betweenproducer and endorser.] |
T45316-Chininta Rizka Angelia.pdf :: Unduh
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No. Panggil : | T45316 |
Entri utama-Nama orang : | |
Entri tambahan-Nama orang : | |
Entri tambahan-Nama badan : | |
Subjek : | |
Penerbitan : | Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016 |
Program Studi : |
Bahasa : | ind |
Sumber Pengatalogan : | LibUI ind rda |
Tipe Konten : | text |
Tipe Media : | unmediated ; computer |
Tipe Carrier : | volume ; online resource |
Deskripsi Fisik : | xiii, 143 pages : illustration ; 30 cm |
Naskah Ringkas : | |
Lembaga Pemilik : | Universitas Indonesia |
Lokasi : | Perpustakaan UI, Lantai 3 |
No. Panggil | No. Barkod | Ketersediaan |
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T45316 | 15-22-25200856 | TERSEDIA |
Ulasan: |
Tidak ada ulasan pada koleksi ini: 20422811 |