Komunikasi dalam proses keputusan pembelian produk high involvement berbasis teknologi tinggi (studi pada konsumen digital natives dan digital immigrants terhadap pembelian smartphone) = Communication analysis of high involvement decision on high tech product (studied about digital natives abd digital immigrants while taking high involvement decision to smartphone)
Simatupang, Idayu Kristina;
Firman Kurniawan Sujono, supervisor
([Publisher not identified]
, 2015)
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[ABSTRAK Studi ini berangkat dari keadaan dunia yang diwarnai oleh massifnya perkembanganteknologi informasi dan komunikasi. Perkembangan teknologi berimplikasi pada duaperilaku generasi konsumen yaitu generasi Digital Natives (DN) dan DigitalImmigrants (DI), suatu generasi yang sering mengalami kecemasan terhadapteknologi, dikenal sebagai technology anxiety. Studi ini melihat bagaimana duagenerasi konsumen yang berbeda dalam proses memutuskan membeli produkberbasis teknologi tinggi / high technology seperti smartphone, khususnya untukmenggali proses komunikasi serta mengatasi technology anxiety. Berlandaskanparadigma post-positivistik dengan pendekatan kualitatif, studi ini menghasilkantemuan bahwa DI mengatasi kecemasan dan membeli high tech melalui proseskomunikasi dengan kelompok, sedangkan DN tidak memiliki kecemasan sertacenderung melakukan proses komunikasi dengan dunia virtual sebelum membeli. ABSTRACTThis research inspired by picture of a world whose full of information technology andcommunications. Development of information technology and communications haveimpact for the two generations of consumer behavior, namely the generation ofDigital Natives and Digital Immigrants, a generation that experience technologyanxiety. This research?s aim is digging about how two different generations ofconsumers in the process of deciding to buy a high tech product, smartphones, inparticular to explore the communication process and how to overcome technologyanxiety. Based on the paradigm of post-positivistic with a qualitative approach, thisresearch found that the DI overcome anxiety and buy high-tech through thecommunication process with the group, while the DN does not have anxiety and tendto make the process of communication with the virtual world before buying., This research inspired by picture of a world whose full of information technology andcommunications. Development of information technology and communications haveimpact for the two generations of consumer behavior, namely the generation ofDigital Natives and Digital Immigrants, a generation that experience technologyanxiety. This research’s aim is digging about how two different generations ofconsumers in the process of deciding to buy a high tech product, smartphones, inparticular to explore the communication process and how to overcome technologyanxiety. Based on the paradigm of post-positivistic with a qualitative approach, thisresearch found that the DI overcome anxiety and buy high-tech through thecommunication process with the group, while the DN does not have anxiety and tendto make the process of communication with the virtual world before buying.] |
 T44940-Idayu Kristina Simatupang.pdf :: Unduh
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| No. Panggil : | T44940 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
| Subjek : | |
| Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2015 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resource |
| Deskripsi Fisik : | xii, 395 pages ; 30 cm |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| T44940 | 15-17-146032464 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20422828 |
