Full Description
| Cataloguing Source | LibUI ind rda |
| Content Type | text (rdacontent) |
| Media Type | computer (rdamedia) |
| Carrier Type | online resource (rdacarrier) |
| Physical Description | xiv, 92 pages : illustration ; 28 cm + appendix |
| Concise Text | |
| Holding Institution | Universitas Indonesia |
| Location | Perpustakaan UI, Lantai 3 |
- Availability
- Digital Files: 1
- Review
- Cover
- Abstract
| Call Number | Barcode Number | Availability |
|---|---|---|
| T-Pdf | 15-17-323603011 | TERSEDIA |
| No review available for this collection: 20423257 |
Abstract
ABSTRAK
Tesis ini membahas tentang upaya membangun suatu kesadaran merek pada Usaha Mikro Kecil dan Menengah (UMKM) Bakso 2 Nyonya yang sejalan dengan tujuan utamanya yakni agar mereknya dapat lebih dikenal di masyarakat. Bakso 2 Nyonya menggunakan strategi biaya rendah dalam operasionalnya yang membuat pembangunan kesadaran merek kepada masyarakat lebih berfokus pada hal-hal yang tidak banyak mengeluarkan biaya serta efisien. Melalui pemasaran dengan penetrasi internet, perusahaan dapat membangun kesadaran merek Bakso 2 Nyonya di segmen pasar yang ingin diraihnya.
ABSTRACT This thesis discusses the effort to build a brand awareness of a Micro Small and Medium Enterprises (MSME) Bakso 2 Nyonya with a main goal that the brand will be better known in the community. Bakso 2 Nyonya is using low cost strategies in its operations that make building brand awareness to the community is more focused on things that do not spend a lot of cost and efficiency. Through marketing with internet penetration, the company can build brand awareness in its market segment.
ABSTRACT This thesis discusses the effort to build a brand awareness of a Micro Small and Medium Enterprises (MSME) Bakso 2 Nyonya with a main goal that the brand will be better known in the community. Bakso 2 Nyonya is using low cost strategies in its operations that make building brand awareness to the community is more focused on things that do not spend a lot of cost and efficiency. Through marketing with internet penetration, the company can build brand awareness in its market segment.