Practical web analytics for user experience : how analytics can help you understand your users / Michael Beasley
(Morgan Kaufmann, 2013)
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| Practical web analytics for user experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. |
 Practical Web Analytics for User Experience.pdf :: Unduh
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| No. Panggil : | e20427535 |
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| Penerbitan : | Waltham, MA: Morgan Kaufmann, 2013 |
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| Tautan: | http://www.sciencedirect.com/science/book/9780124046191 |
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| No. Panggil | No. Barkod | Ketersediaan |
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| e20427535 | TERSEDIA |
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| Tidak ada ulasan pada koleksi ini: 20427535 |
