Analisis pengaruh store atmosphere terhadap repurchase intention: studi pada UNION Plaza Senayan = The effect of store atmosphere towards repurchase intention: a study at Union Plaza Senayan
Raditio Permadi Soeryonegoro;
Ixora Lundia Suwaryono, supervisor; Effy Zalfiana Rusfian, examiner; Achmad Fauzi, examiner
([Publisher not identified]
, 2016)
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ABSTRAK Dewasa ini, persaingan dalam bidang kuliner semakin tinggi. Salah satu faktor yangdapat digunakan dalam keunggulan bersaing adalah melalui store atmosphere. Tujuanpenelitian ini adalah untuk menganalisis pengaruh store atmosphere pada restoranUNION Plaza Senayan terhadap repurchase intention. Penelitian dilakukan denganpendekatan kuantitatif. Sampel penelitian terdiri atas 100 responden yang merupakanpenduduk Jakarta yang berusia 17 tahun keatas yang merasakan pelayanan dariUNION Plaza Senayan setidaknya satu kali dalam tiga bulan terakhir. Data penelitiandidapatkan dengan menyebarkan kuesioner dan dianalisis menggunakan analisaregresi sederhana. Dari penelitian ini didapatkan hasil bahwa ada pengaruh storeatmosphere pada restoran UNION Plaza Senayan terhadap repurchase intention. ABSTRACT Nowadays, competition in culinary industry has been increasing. One of potentialaffecting factor of the competition itself is through store atmosphere. The purpose ofthis research is to analyze the impact of store atmosphere towards repurchaseintention. This research is conducted with quantitative approach. The research sampleconsists of 100 respondent which include to the criteria of being a Jakarta residence,17 years old above in age, and having the experience of dining at least once inUNION Plaza Senayan within the last three months. All required research data arecollected by distributing questionnaire which later on being analyzed with simpleregression analysis. Through this research, it is found that there is significant impactof UNION Plaza Senayan store atmosphere towards its repurchase intention. |
 S62979-Raditio permadi soeryonegoro.pdf :: Unduh
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| No. Panggil : | S62979 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
| Subjek : | |
| Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2016 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | Volume ; online resources |
| Deskripsi Fisik : | xiv, 86 pages : illustration ; 29 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
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| S62979 | 14-17-794952600 | TERSEDIA |
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| Tidak ada ulasan pada koleksi ini: 20429431 |
