Deskripsi Lengkap
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text (rdacontent) |
| Tipe Media : | unmediated (rdamedia); computer (rdamedia) |
| Tipe Carrier : | volume (rdacarrier); online resource (rdacarrier) |
| Deskripsi Fisik : | 156 pages : illustration ; 29 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
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| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| S64893 | 14-18-666689544 | TERSEDIA |
| Tidak ada ulasan pada koleksi ini: 20430426 |
Abstrak
Penelitian ini membahas fenomena komersialisasi tayangan olahraga di media penyiaran, khususnya televisi. Penelitian ini membahas konsep komersialisasi dalam hubungannya dengan produksi tayangan olahraga, khususnya bulutangkis yang disiarkan secara langsung di Kompas TV. Dalam penelitian ini, juga dikaji kebijakan suatu institusi media komersial di Indonesia dalam ranah industri media penyiaran swasta di Indonesia. Untuk mengkaji hal tersebut, peneliti menggunakan perspektif kebijakan komersialisasi dan keterkaitannya dengan ekonomi media untuk mengetahui perilaku insitusi televisi terkait produksi tayangan olahraga. Hasil penelitian ini menunjukkan walaupun memilik tujuan ideal, media penyiaran televisi tetap meintikberatkan aspek-aspek komersial melalui berbagai kebijakan yang terkait produksi program tersebut.
This research will explore the phenomenon of the commercialization of sports in the broadcast media, especially television. Furthermore, this research willstudy the concept of commercialization in relation to the production of sports, especially badminton which was broadcasted live on Kompas TV. This study will also examinepolicies of a commercial media in the realm of private broadcast media industry in Indonesia. To study this, the researcher used a commercialization policy and economic perspective to determine the behavior of institution related to television?s sports program production. The results of this study indicate the interesting fact that the broadcasting media, television though it has an ideal goal but essentially keep doing commercialization through a variety of policies related to the production of the program.
This research will explore the phenomenon of the commercialization of sports in the broadcast media, especially television. Furthermore, this research willstudy the concept of commercialization in relation to the production of sports, especially badminton which was broadcasted live on Kompas TV. This study will also examinepolicies of a commercial media in the realm of private broadcast media industry in Indonesia. To study this, the researcher used a commercialization policy and economic perspective to determine the behavior of institution related to television?s sports program production. The results of this study indicate the interesting fact that the broadcasting media, television though it has an ideal goal but essentially keep doing commercialization through a variety of policies related to the production of the program.