The effects of service brand dimension on brand loyalty: case study: Go-Jek = Pengaruh dimensi merek jasa terhadap loyalitas merek: studi kasus: Go-Jek
Dermawan Adjie;
Adrian Achyar, supervisor; Niken Iwani Surya Putri, examiner; Yeshika Alversia, examiner
([Publisher not identified]
, 2016)
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ABSTRAK Fokus penelitian ini adalah untuk menguji faktor-faktor yang mempengaruhiloyalitas merek terhadap Go-Jek dan sepeda motor taksi di Indonesia denganmenganalisis beberapa faktor bukti yaitu brand evidence, brand hearsay,satisfaction and brand attitude. Hipotesis diuji menggunakan SPSS versi 22.0Selanjutnya, tes utama diuji dengan menggunakan Partial Least Square (PLS).Penelitian ini menemukan bahwa sikap merek telah mempengaruhi secarasignifikan terhadap loyalitas merek, tapi bukti merek tidak berpengaruh signifikanterhadap sikap merek. ABSTRACT The focus of this research is to examine the factors that influence brand loyalty,brand attitude toward Go-jek and motorcycles taxi in Indonesia by analysingseveral factors namely brand evidence, brand hearsay, satisfaction and brandattitude. The hypotheses are tested using SPSS version 22.0 furthermore, the maintest tested using Partial Least Square (PLS). The research found that brandattitude has effecting significantly on brand loyalty, but brand evidence has nosignificant effect towards brand attitude.; |
 S65245-Dermawan Adjie.pdf :: Unduh
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| No. Panggil : | S65245 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
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| Subjek : | |
| Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2016 |
| Program Studi : |
| Bahasa : | eng |
| Sumber Pengatalogan : | LibUI eng rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resource |
| Deskripsi Fisik : | v, 125 pages : illustration ; 28 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
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| S65245 | 14-18-722261521 | TERSEDIA |
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| Tidak ada ulasan pada koleksi ini: 20431458 |
