Smartphone industrial report : faktor-faktor penting pendorong pemilihan merek smartphone = Smartphone industrial report important factors that driving preference towards smartphone brands
Yozzy Rizal Ramadhan;
Sri Rahayu Hijrah Hati, supervisor; Harryadin Mahardika, examiner; Elevita Yuliati, examiner
([Publisher not identified]
, 2015)
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ABSTRAK Tesis ini menganalisis faktor-faktor penting yang mendorong pemilihan darimerek smartphone yang dilakukan dengan pendekatan stated dan derivedimportance. Analisis stated importance menggunakan mean score dan derivedimportance menggunakan analisis Jaccard Similarity Coefficient. Hasil penelitianini adalah perbedaan demografi (jenis kelamin, pengeluaran, usia), dan usershipdari suatu merek smartphone akan mempengaruhi faktor pendorong pemilihansebuah merek smartphone. Perbedaan ini bisa menjadi salah satu tambahanstrategi para produsen smartphone untuk meluncurkan produknya dengan lebihefektif dan efisien kedepannya ABSTRACT Focus of this study is to analyze importance factors that driving preferencetowards smartphone brands. This analysis utilize stated and derived importanceapproach where stated importance calculated using means score while derivedimportance calculated using jaccard Similarity Coefficient. Result of this study isdifferent profile of demographic (gender, expenditure, age) and brand usershipwill affect factors that driving preference towards smartphone brands. Thisdifference will become valuable inputs for smartphone manufacturer to createmore efficient and effective products in the future |
 T-Yozzy Rizal Ramadhan.pdf :: Unduh
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| No. Panggil : | T-Pdf |
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| Entri tambahan-Nama orang : | |
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| Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2015 |
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| Bahasa : | ind |
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| Tipe Konten : | text |
| Tipe Media : | computer |
| Tipe Carrier : | online resource |
| Deskripsi Fisik : | xi, 152 pages : illustation ; 28 cm + appendix |
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| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
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| T-Pdf | 15-17-507386204 | TERSEDIA |
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| Tidak ada ulasan pada koleksi ini: 20432461 |
