Analisa implementasi corporate social responsibility education program membentuk corporate image kasus: corporate social responsibility PT. Krama Yudha Tiga Berlian Motors Mitsubishi = Implementation analysis corporate social responsibility education program in forming the corporate image case study corporate social responsibility PT Krama Yudha Tiga Berlian Motors / Nadya Ramadhani
Nadya Ramadhani;
Effy Zalfiana Rusfian, supervisor; Firman Kurniawan Sujono, examiner; Dorien Kartikawangi, examiner
([Publisher not identified]
, 2016)
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ABSTRAK Tesis ini membahas tentang implementasi Corporate Social Responsibility MitsubishiEducation Program membentuk Corporate Image, Studi pada PT. Krama YudhaTiga Berlian Motors. Penelitian ini dilakukan dengan metode kualitatif yangdigunakan untuk mendeskripsikan bagaimana implementasi sebuah program CSRdapat membentuk citra perusahaan pada Mitsubishi CSR Education Program. Melaluipenelitian ini diketahui implementasi program ini sudah sangat baik, namun belumditunjang oleh sosialisasi yang efektif. Meskipun demikian, program CSR terbuktidapat membentuk citra perusahaan di mata para penerima bantuan. Untuk masamendatang, penelitian ini dapat disertai dengan melakukan evaluasi perencanaan danevaluasi proses untuk dapat memperkaya hasil penelitian terhadap citra perusahaandan tercapainya tujuan CSR. ABSTRACT This thesis discusses the Implementation Analysis Corporate Social ResponsibilityMitsubishi Education Program the Formotion Corporate Image in PT. Krama YudhaTiga Berlian Motors. The research use qualitative method in order to describe howthe implementation of a CSR program could form the corporate image on MitsubishiCSR Education Program. The research discovered that the implementation of theprogram is already been well-executed but haven?t been supported by effectivesocialization. However, the CSR program is proved to have been successful informing the corporate image on its participant. In the future, this research should beequipped with a planning and process evaluation in order to enrich the result of theresearch related on corporate image and reaches the CSR purposes. |
 T46314-Nadya Ramadhani.pdf :: Unduh
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| No. Panggil : | T46314 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
| Subjek : | |
| Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2016 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resource |
| Deskripsi Fisik : | xii, 104 pages : illustration ; 28 cm + appendix, |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
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| T46314 | 15-17-657946621 | TERSEDIA |
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| Tidak ada ulasan pada koleksi ini: 20432710 |
