Skenario dan foresight penerapan e-commerce oleh UMKM dalam menghadapi MEA (studi kasus penerapan e-commerce oleh UMKM Kota Depok) = Foresight and scenarios for e-commerce adoption by SMES in facing AEC (case study of e-commerce adoption by SMESs in Depok City) / Krishadi Nugroho
Krishadi Nugroho;
Heru Subiyantoro, supervisor; Wan Usman, examiner; Achmad Sanusi, examiner; Tb. Ronny Rahman Nitibaskara, examiner
([Publisher not identified]
, 2016)
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ABSTRAK Tesis ini membahas faktor penghambat serta faktor pendorong penerapan ecommerceoleh UMKM, serta mengajukanempat buah skenario terhadappenerapan tersebut. Penelitian menggunakan, pendekatan kualitatif untukmenganalisis faktor pendorong dan faktor penghambat penerapan e-commerce.Hasil penelitian menunjukkan bahwa penerapan e-commerce di Kota Depokbelum merata, dan ditemukan bahwa faktor penghambatnya berupa faktor usiadan keuangan UMKM. Adapun faktor pendorongnya terdiri dari faktor sepertivisi pelaku UMKM, layanan pos yang berkualitas dan adanya dukunganpemerintah. Empat skenario diberikan sebagai gambaran masa depan penerpan ecommercedi Kota Depok ABSTRACT This thesis discusses the inhibiting and driving forces of e-commerce adoption bySMEs, as well as proposes four scenarios on such adoption. This research used,qualitative approach to analyze the driving forces and inhibiting factors of ecommerceadoption. The results showed that the adoption of e-commerce inDepok is still in small scale, and the results showed that inhibiting factors such asage and SME finance are still the main factor. As for the driving force such as thevision of SMEs, the postal service quality and government support. Fourscenarios are given as a description for the future of e-commerce adoption inDepok |
 T-Krishadi Nugroho.pdf :: Unduh
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| No. Panggil : | T-Pdf |
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| Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2016 |
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| Bahasa : | ind |
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| Tipe Konten : | text |
| Tipe Media : | computer |
| Tipe Carrier : | online resource |
| Deskripsi Fisik : | x, 149 pages : illustration ; 28 cm + appendix |
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| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
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| T-Pdf | 15-17-324113578 | TERSEDIA |
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| Tidak ada ulasan pada koleksi ini: 20432921 |
