Pengaruh employer branding dan efektivitas penggunaan situs karir terhadap intention to apply dengan daya tarik organisasi sebagai variabel mediasi pada gen Y (studi kasus PT. Unilever Indonesia) = The effect of employer branding and career employment website effectiveness toward intention to apply with attraction to organization as a mediated variable in gen Y (case study of PT. Unilever Indonesia)
Mariska Ariesthia;
Aryana Satrya, supervisor; Evie Wibowo Iman, supervisor; Sisdjiatmo Kusumosuwidho Widhaningrat, examiner
([Publisher not identified]
, 2016)
|
|
ABSTRAK Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh dari employerbranding dan efektivitas penggunaan situs karir terhadap intention to applydengan daya tarik organisasi sebagai variabel mediasi yang dilihat pada PT.Unilever Indonesia. Penelitian ini juga memasukan karakteristik generasi Y yangdiindikasikan memiliki karakteristik yang berbeda dengan generasi lainnya.Responden penelitian berjumlah 160 orang yang merupakan mahasiswa tingkatakhir Fakultas Ekonomi dan Bisnis Universitas Indonesia. Metode penelitianmenggunakan metode kuantitatif dengan analisis Structural Equation Model(SEM). Alat ukur yang digunakan pada penelitian ini adalah Employer Brandingoleh Alniacik dan Alniacik (2008) yang sudah diterjemahkan. Selanjutnya, alatukur untuk sikap terhadap situs karir beserta daya tarik organisasi dan intention toapply diadaptasi dari alat ukur yang tercantum dalam jurnal mengenai efektivitaspenggunaan situs karir perusahaan oleh Birgelen, Wetzels, Dolen (2008). Hasildari penelitian ini menunjukan bahwa terdapat pengaruh employer branding danoverall attitude toward corporate employment website terhadap intention to applyyang dimediasi penuh oleh variabel daya tarik organisasi ABSTRACT This study aims to determine the effects of employer branding and theeffectiveness of career employment websites toward intention to apply withattraction to organization as a mediating variable that is seen in PT. UnileverIndonesia. This study also includes the characteristics of Generation Y which areindicated as having different characteristics from other generations. Therespondents numbered 160 people who are final year students of the Faculty ofEconomics and Business, University of Indonesia. The research method usesquantitative methods to the analysis of Structural Equation Model (SEM) usingLisrel application. Measurement instrument used in this study is the EmployerBranding by Alniacik and Alniacik (2008) which has been translated, then themeasuring instrument's attitudes towards career website along with the attractionto organization and intention to apply adapted from measurement instrument thatlisted in the journal regarding the effectiveness of using career websites byBirgelen, Wetzels, Dolen (2008). Results from this study showed that theattraction to organization mediate the full effect of employer branding and overallattitude toward corporate employment website towards the intention to apply |
 T-Mariska Ariesthia.pdf :: Unduh
|
| No. Panggil : | T-Pdf |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
| Subjek : | |
| Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2016 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | computer |
| Tipe Carrier : | online resource |
| Deskripsi Fisik : | xv, 180 pages : illustration ; 28 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| T-Pdf | 15-18-716343380 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20433900 |
