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How to conduct a focus groups: business skills

by Neal Chalofsky (American Society for Training and Development Press, 2001)

 Abstrak

Focus groups are extremely effective tools to gather data that aids managers and organization leaders in making critical business decisions. This issue explains how focus groups can be used to identify problems, plan, develop new products, obtain market information, and conduct research. It outlines how to get started with the focus group process, how to recruit participants, and how to facilitate a focus group meeting.

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 Metadata

No. Panggil : e20435492
Entri utama-Nama orang :
Subjek :
Penerbitan : Alexandria, VA: American Society for Training and Development Press, 2001
Sumber Pengatalogan: LibUI eng rda
Tipe Konten: text
Tipe Media: computer
Tipe Pembawa: online resources
Deskripsi Fisik: 16 pages : illustration
Tautan: http://portal.igpublish.com/iglibrary/search/ASTDB0000284.main.html?24
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Lokasi:
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No. Panggil No. Barkod Ketersediaan
e20435492 02-17-664976828 TERSEDIA
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