Music2go: marketing
Etzel, Michael J.;
(McGraw-Hill/Irwin, 2007)
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music2go is a business simulation designed to apply the concept of market analysis, segmentation, marketing mix and product lifecycle in an interactive live marketing case study. music2go has been modeled on the U.S portable CD player market between 1997 and 2004 |
No. Panggil : | 658MCGM001 |
Entri utama-Nama orang : | |
Subjek : | |
Penerbitan : | Boston: McGraw-Hill/Irwin, 2007 |
Sumber Pengatalogan | |
Tipe Konten | two-dimensional moving image |
Tipe Media | computer |
Tipe Carrier | computer disc |
Deskripsi Fisik | 1 compact disc; image; collor; 4 3/4 in. |
Kepemilikan | |
Lembaga Pemilik | Universitas Indonesia |
Lokasi | Ruang Multimedia, Lantai 2 |
No. Panggil | No. Barkod | Ketersediaan |
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658MCGM001 | 18-21-665967625 | TERSEDIA |
Ulasan: |
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