Full Description

Responsibility Statement Patricia H. Fisher, Marseille M. Pride
Language Code eng
Edition
Collection Source IG Publishing/IG Library
Cataloguing Source LibUI eng rda
Content Type text (rdacontent)
Media Type computer (rdamedia)
Carrier Type online resources (rdacarrier)
Physical Description xi, 135 pages : illustration
Link http://portal.igpublish.com/iglibrary/search/?20
 
  •  Availability
  •  Digital Files: 1
  •  Review
  •  Cover
  •  Abstract
Call Number Barcode Number Availability
e20435813 02-17-219833645 TERSEDIA
No review available for this collection: 20435813
 Abstract
In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues attracting funding and customers by focusing on specific needs. But where and how do you start?