Going places with youth outreach: smart marketing strategies for your library
Angela B. Pfeil ([American Library association, American Library association], 2005)
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| Corporations know that marketing to kids is big business?with children influencing more than $500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children?s librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for getting children?s attention, from where to post event flyers (child?s eye height, please) to taking storytime to where restless children might be waiting (how about the DMV?) |
 Full text Going Places with Youth Outreach_ Smart Marketing Strategies for Your Library (2005).pdf :: Unduh
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| No. Panggil : | e20436059 |
| Entri utama-Nama orang : | |
| Subjek : | |
| Penerbitan : | Chicago: [American Library association, American Library association], 2005 |
| Sumber Pengatalogan: | LibUI eng rda |
| Tipe Konten: | text |
| Tipe Media: | computer |
| Tipe Pembawa: | online resources |
| Deskripsi Fisik: | viii, 119 pages ; illustration |
| Tautan: | http://portal.igpublish.com/iglibrary/search/ALAB0000038.main.html?14 |
| Lembaga Pemilik: | |
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| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| e20436059 | 02-17-631894398 | TERSEDIA |
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| Tidak ada ulasan pada koleksi ini: 20436059 |
