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Harvesting intangible assets: uncover hidden revenue in your company?s intellectual property

Andrew J. Sherman ([American Management Association, ], 2012)

 Abstrak

Whether you call it "harvesting intangible assets" or "intellectual property management," organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.

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 Metadata

No. Panggil : e20436995
Entri utama-Nama orang :
Subjek :
Penerbitan : New York: [American Management Association, ], 2012
Sumber Pengatalogan: LibUI eng rda
Tipe Konten: text
Tipe Media: computer
Tipe Pembawa: online resources
Deskripsi Fisik: xviii, 270 pages : illustration
Tautan: http://portal.igpublish.com/iglibrary/search/AMAB0000757.main.html?3
Lembaga Pemilik:
Lokasi:
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No. Panggil No. Barkod Ketersediaan
e20436995 02-17-409941128 TERSEDIA
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