:: eBooks :: Kembali

eBooks :: Kembali

Selling to the new elite: discover the secret to winning over your wealthiest prospects

by Jim Taylor, Stephen Kraus, Doug Harrison (American Management Association;, 2011)

 Abstrak

Based on unprecedented research, "The New Elite" took a behind-the-scenes look at America's most powerful and influential class what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow up, the authors reveal how salespeople and marketers can hone in on this wealthy class, pique their interest, and convert them into loyal customers. Presenting the best practices behind hundreds of mutually satisfying interactions between salespeople and buyers based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and, Louis Vuitton, "Selling to the New Elite" reveals what the truly rich want from brands, what they expect from the marketplace, and how the Great Recession has reshaped their purchasing patterns. Loaded with insight and indispensable techniques, this one-of-a-kind guide shows readers everywhere how they can win over the wealthiest customers and become rich themselves.

 File Digital: 1

Shelf
 Selling to the new elite.pdf :: Unduh

LOGIN required

 Metadata

No. Panggil : e20437195
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Subjek :
Penerbitan : New York: American Management Association;, 2011
Sumber Pengatalogan: LibUI eng rda
Tipe Konten: text
Tipe Media: computer
Tipe Pembawa: online resources
Deskripsi Fisik: xvi, 253 pages : illustration
Tautan: http://portal.igpublish.com/iglibrary/search/AMAB0000643.main.html?21
Lembaga Pemilik:
Lokasi:
  • Ketersediaan
  • Ulasan
No. Panggil No. Barkod Ketersediaan
e20437195 02-17-945414973 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20437195