The power of strategy innovation: a new way of linking creativity and strategic planning to discover great business opportunities
Robert E. Johnston, J.Douglas Bate (American Management Association;, 2013)
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Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. This edition updated in 2013 to include a new Preface and Epilogue, describing the emergence of Enterprise Innovation. |
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No. Panggil : | e20437458 |
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Penerbitan : | New York: American Management Association;, 2013 |
Sumber Pengatalogan: | LibUI eng rda |
Tipe Konten: | text |
Tipe Media: | computer |
Tipe Pembawa: | online resources |
Deskripsi Fisik: | xxiv, 308 pages : illustration |
Tautan: | http://portal.igpublish.com/iglibrary/search/AMAB0000810.main.html?36 |
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No. Panggil | No. Barkod | Ketersediaan |
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e20437458 | 02-17-633501817 | TERSEDIA |
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