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What your CEO needs to know about sales compensation: connecting the corner office to the front line

Mark Donnolo ([American Management Association, ], 2013)

 Abstrak

The way a company designs its sales compensation program has a greater impact on behavior and results than any sales training, sales management method, or leadership message. Yet most senior executives fail to see the big picture, leading to fundamental misalignments between sales strategy and organizational goals. Featuring insightful interviews with Fortune 1000 C-level executives and real lessons from the field, this essential book reveals the tough questions leaders should be asking about how sales incentives drive the business. It provides valuable thought models and a Revenue Roadmap identifying the four major competency areas and 16 related disciplines that must connect for an organization to grow profitably. Last but not least, readers will find an interactive report card they can use to grade their own compensation plans. Sales compensation powers the performance of the entire business. "What Your CEO Needs to Know about Sales Compensation" casts a spotlight on how leaders at all levels can leverage the strategic power of incentives to reach the ultimate goals of their organization.

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 Metadata

No. Panggil : e20437518
Entri utama-Nama orang :
Subjek :
Penerbitan : New York: [American Management Association, ], 2013
Sumber Pengatalogan: LibUI eng rda
Tipe Konten: text
Tipe Media: computer
Tipe Pembawa: online resource
Deskripsi Fisik: xiii, 272 pages : illustration
Tautan: http://portal.igpublish.com/iglibrary/search/?3
Lembaga Pemilik:
Lokasi:
  • Ketersediaan
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No. Panggil No. Barkod Ketersediaan
e20437518 02-17-470504336 TERSEDIA
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