The library PR handbook: high-impact communications
edited by Mark R. Gould ([American Management Association, ], 2009)
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| The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public service announcements; the how-tos of amplifying your message through partnerships; the means to develop affordable podcasts, savvy outreach programs, and special events; and tips for using gaming to build excitement. Written by high-profile experts in the PR field, "The Library PR Handbook" is the essential reader for those looking to spice up their library's message and get the word out. |
 full text The_library_PR_handbook__high-impact_communications.pdf :: Unduh
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| No. Panggil : | e20437732 |
| Entri tambahan-Nama orang : | |
| Subjek : | |
| Penerbitan : | Chicago: [American Management Association, ], 2009 |
| Sumber Pengatalogan: | LibUI eng rda |
| Tipe Konten: | text |
| Tipe Media: | computer |
| Tipe Pembawa: | online resource |
| Deskripsi Fisik: | vii, 113 pages : illustration |
| Tautan: | http://portal.igpublish.com/iglibrary/search/ALAB0000152.main.html?29 |
| Lembaga Pemilik: | |
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| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| e20437732 | 02-17-960391971 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20437732 |
