Artful persuasion: how to command attention, change minds, and influence people
Harry MIlls ([American Management Association, ], 2000)
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"There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders--advertisers, salespeople, politicians, spin doctors--depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say "yes." Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal. It explains: * How the master persuaders--the Churchills, Lincolns, and Roosevelts--create powerful, memorable messages that convince people of their arguments' logic and rightness. * How successful persuaders exploit the psychological triggers that cause people to subconsciously move from "no" to "yes." |
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No. Panggil : | e20437983 |
Entri utama-Nama orang : | |
Subjek : | |
Penerbitan : | New York: [American Management Association, ], 2000 |
Sumber Pengatalogan: | LibUI eng rda |
Tipe Konten: | text |
Tipe Media: | computer |
Tipe Pembawa: | online resource |
Deskripsi Fisik: | xviii, 319 pages : illustration |
Tautan: | http://portal.igpublish.com/iglibrary/search/AMAB0000573.main.html?9 |
Lembaga Pemilik: | |
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No. Panggil | No. Barkod | Ketersediaan |
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e20437983 | 02-17-983286261 | TERSEDIA |
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