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Building, leading, and managing strategic alliances: how to work effectively and profitably with partner companies

Fred A. Kuglin with Jeff Hook ([American Management Association, ], 2002)

 Abstrak

Changes in the world economic climate have fundamentally altered not only the way products are created, but also the way businesses form and thrive. Large organizations once grew by swallowing whole the smaller companies with which they worked. Now, growth for both large and small companies is fostered and nurtured by strategic alliances. This timely book illustrates five types of strategic alliances and how to structure them to achieve the goals of the component companies. Drawing from industries such as communications, healthcare, appliances, and defense, the book covers: * How to determine the right type of alliance, and structure it to meet each company's stated goals * Sharing knowledge and building inter-company teams * Successfully ending an alliance Filled with sample legal documents and agreements, frameworks and guidelines, the book is an essential resource for companies considering strategic alliances.

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 Metadata

No. Panggil : e20438005
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Subjek :
Penerbitan : New York: [American Management Association, ], 2002
Sumber Pengatalogan: LibUI eng rda
Tipe Konten: text
Tipe Media: computer
Tipe Pembawa: online resource
Deskripsi Fisik: xiii, 272 pages : illustration
Tautan: http://portal.igpublish.com/iglibrary/search/AMAB0000561.main.html?22
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e20438005 02-17-289328877 TERSEDIA
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