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Selling to major accounts: tools, techniques, and practical solutions for the sales manager

Terry R. Bacon ([American Management Association;, ], 1999)

 Abstrak

"In most businesses, 80% of the revenue comes from 20% of the customers. Management of these key accounts demands discipline, direction, and purpose. Account managers and salespeople must be able to identify and capture key opportunities and use a systematic approach to growing the accounts. Here's where they'll find the powerful tools, processes, and techniques to succeed. Selling to Major Accounts is full of practical, proven approaches to account management. Loaded with examples, tables, charts, checklists, and real-life case studies from the author's vast consulting experience, it shows how to: * identify the major accounts with the greatest potential * progress from vendor to strategic ally * craft account plans that are geared for action * manage the customer relationship for greater results * develop winning account strategies."

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 Metadata

No. Panggil : e20438141
Entri utama-Nama orang :
Subjek :
Penerbitan : New York: [American Management Association;, ], 1999
Sumber Pengatalogan: LibUI eng rda
Tipe Konten: text
Tipe Media: computer
Tipe Pembawa: online resource
Deskripsi Fisik: xiii, 322 pages : illustration
Tautan: http://portal.igpublish.com/iglibrary/search/AMAB0000569.main.html?11
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No. Panggil No. Barkod Ketersediaan
e20438141 02-17-840655325 TERSEDIA
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