ABSTRAK
ANRI-Indoflesia Company has been facing a problem in selling natural gas to domesticindustry due to the Indonesia monetary crisis. ANRI has discovered big gas in severalcontract areas in Indonesia under Pertamina concession. In addition, ANRI mission isbecoming leadership in gas producer in next years. Therefore, a management strategy hasto be formulated in order to achieve a sustainable competitive advantage and earningsabove average during the Asia economic turmoil condition. Many customers have bought gas in US dollar contracts to ANRI but currency fluctuationhas hurt the customers earning. Furthermore, low purchasing power of people hasdrastically decreased during crisis. Some firms therefore, such as PLN, have delayed inpayment to ANRI. ANRI has worldwide reputation in upstream and downstream business, especially inIndonesia that ANRI has only focussed in upstream business. Meanwhile, economic gasreserve has been discovered in Irian Jaya, Bali and Java. In addition the ANRI has beenfacing uncertainties gas market in both domestic and overseas during the crisis. ThereforeANRI-Indonesia is interested for research study. The research method of the thesis will use two types of research sources: 1. Primary data Data were collected by survey using a questionnaire form for human resource,SPACE matrix, Internal-External matrix and QSPM. 2. Secondary data Data were gathered using internal and external data. The data, consists of general environment, industry environment, competitiveenvironment and internal analysis, is formulated with applying SWOT, SPACE, GrandStrategy and Internal External Matrices. Finally, recommendation for the ANRI strategicmanagement during crisis is divided into three, short-term, medium-term and long term.Short-term strategic management is prioritized on Market Penetration, MarketDevelopment, Backward Integration, Retrenchment, 1-lorizontal Integration andSuspended gas development. Medium-term strategic management is focused on vertical chain alliances in downstreambusiness, Divestiture, Liquidation and Forward Integration. Long-term strategic management is established on searching new fields.A research weakness of the thesis is not provided equivalence number of energy demandin domestic and overseas. Therefore gas demand in market will not exactly be knownhow much of domestic and overseas need. Future studies are suggested to research how much gas demand in domestic and overseasmarket. Then gas development can be accurately predicted in future, in addition gas pricecan be negotiated in right profit for sustainable of the business. |
T1148-Syaiful Basyumi.pdf :: Unduh