The behavioral advantage: what the smartest, most successful companies do differently to win in the B2B arena
Terry R. Bacon and David G. Pugh (American Management Association, 2004)
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The "Behavioral Advantage" reveals the secrets behind what is essentially a chess game with competitors. To win the game, companies must develop: a carefully plotted opening game, with all internal values, policies, practices and behaviors fully aligned to make the most of resources and capabilities; a smart and efficient middle game, in which the company builds and strengthens its position with the customer, thereby outflanking competitors; and a confident and smooth endgame that assures a successful relationship and lays the groundwork for equally successful future games. |
Full Text_The Behavioral Advantage.pdf :: Unduh
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No. Panggil : | e20438402 |
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Subjek : | |
Penerbitan : | New York: American Management Association, 2004 |
Sumber Pengatalogan: | LibUI eng rda |
Tipe Konten: | text |
Tipe Media: | computer |
Tipe Pembawa: | online resource |
Deskripsi Fisik: | xi, 308 pages ; illustration |
Tautan: | http://portal.igpublish.com/iglibrary/search/AMAB0000143.main.html?3 |
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No. Panggil | No. Barkod | Ketersediaan |
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e20438402 | 02-17-341654173 | TERSEDIA |
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