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Powerhouse marketing plans: 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns

Winslow Johnson ([American Management Association, ], 2004)

 Abstrak

This valuable book not only identifies the universal success traits that have driven sales for countless products, it also reveals, for the first time, the plans themselves. Featuring the actual marketing plans of well-known organizations, "Powerhouse Marketing Plans" dissects these efforts into their component parts. Whether introducing a new product or creating awareness of a brand extension, marketing and business professionals in all industries will find this a thorough, unique, and indispensable resource.

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No. Panggil : e20438431
Entri utama-Nama orang :
Subjek :
Penerbitan : New York: [American Management Association, ], 2004
Sumber Pengatalogan: LibUI eng rda
Tipe Konten: text
Tipe Media: computer
Tipe Pembawa: online resource
Deskripsi Fisik: xvi, 344 pages : illustration
Tautan: http://portal.igpublish.com/iglibrary/search/AMAB0000142.main.html?22
Lembaga Pemilik:
Lokasi:
  • Ketersediaan
  • Ulasan
No. Panggil No. Barkod Ketersediaan
e20438431 02-17-741903654 TERSEDIA
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