Don't think pink: what really makes women buy--and how to increase your share of this crucial market
Lisa Johnson, Andrea Learned ([American Management Association, ], 2004)
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"Don't Think Pink" will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyers. "Don't Think Pink" reveals: how generational history, culture, life stages, and daily realities influence a woman's buying mind; how the manner in which women buy is more critical than what's being sold; how listening to women earlier and more often leads to more powerful strategies; how to best use the Internet and other technology both in market research and during the buying process; and how to map the way to a bigger slice of the awesome purchasing power of women. |
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No. Panggil : | e20438495 |
Entri utama-Nama orang : | |
Entri tambahan-Nama orang : | |
Subjek : | |
Penerbitan : | New York: [American Management Association, ], 2004 |
Sumber Pengatalogan: | LibUI eng rda |
Tipe Konten: | text |
Tipe Media: | computer |
Tipe Pembawa: | online resource |
Deskripsi Fisik: | x, 230 pages : illustration |
Tautan: | http://portal.igpublish.com/iglibrary/search/AMAB0000284.main.html?3 |
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No. Panggil | No. Barkod | Ketersediaan |
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e20438495 | 02-17-957745195 | TERSEDIA |
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