Deskripsi Lengkap

Sumber Pengatalogan :
ISSN : 19792484
Majalah/Jurnal : CommIT : Communication and information Technology 5 (2) October 2011.Hal :30-37
Volume :
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Tipe Media :
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Akses Elektronik :
Institusi Pemilik : Universitas Indonesia
Lokasi : Perpustakaan Universitas Indonesia, Lantai 4, R. Koleksi Jurnal
 
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No. Panggil No. Barkod Ketersediaan
621 COMMIT 5 (1-2) 2011 TERSEDIA
Tidak ada ulasan pada koleksi ini: 20439785
 Abstrak
The purposes of the research are to analyze the e-marketing strategy and to design e-marketing application which is a website that is appropriate for SME?S of Dare to Dream Indonesia (D2DI) community. The methodology of analysis used consists of 4 stages from 7 stages of e-marketing and the design method consists of three last stages of e-marketing. The result achieved is a website as an e-marketing application that can support marketing and promoting activities, expanding the target market, giving complete information and facilitating the customers to access product information, and supporting the communication between D2DI community, SME?S, and the customers. The conclusions obtained are that e-marketing can be a solution to solve customer needs of the availability of complete and current information and communication.