Chaotics: the business of managing and marketing in the age of turbulence
Philip Kotler and John A. Caslione ([American Management Association, ], 2009)
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| We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less. |
 Philip Kotler, John A. Caslione Chaotics The Business of Managing and Marketing in the Age of Turbulence 2009.pdf :: Unduh
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| No. Panggil : | e20440366 |
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| Penerbitan : | New York: [American Management Association, ], 2009 |
| Sumber Pengatalogan: | LibUI eng rda |
| Tipe Konten: | text |
| Tipe Media: | computer |
| Tipe Pembawa: | online resources |
| Deskripsi Fisik: | xiii, 206 pages : illustration |
| Tautan: | http://portal.igpublish.com/iglibrary/search/AMAB0000506.main.html?23 |
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| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| e20440366 | 02-17-513387826 | TERSEDIA |
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| Tidak ada ulasan pada koleksi ini: 20440366 |
