Abstrak
No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you?re a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You?ll learn how to:
? Identify a strategic, finite, workable list of genuine prospects
? Draft a compelling, customer-focused ?sales story?
? Perfect the proactive telephone call to get face-to-face with more prospects
? Use email, voicemail, and social media to your advantage
? Overcome?even prevent?every buyer?s anti-salesperson reflex
? Build rapport, because people buy from people they like and trust
? Prepare for and structure a winning sales call
? Stop presenting and start dialoguing with buyers
? Make time in your calendar for business development activities
? And much more
Packed with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.
