Consumer behavior : building marketing strategy
Hawkins, Del I.;
Mothersbaugh, David L.; Best, Roger J., joint author
(McGraw-Hill , 2010)
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| Covers consumer behavior including the psychological, social, and managerial implications. This work features examples that are tied into global and technology consumer behavior issues and trends, a foundation in marketing strategy, integrated coverage of ethical/social issues, and outlines the consumer decision process. |
| No. Panggil : | 658HAWC001 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Subjek : | |
| Penerbitan : | Boston: McGraw-Hill , 2010 |
| Sumber Pengatalogan | |
| Tipe Konten | text ; still image |
| Tipe Media | computer |
| Tipe Carrier | computer disc |
| Deskripsi Fisik | 1 compact disc; image; color; 4 3/4 in. |
| Kepemilikan | |
| Lembaga Pemilik | Universitas Indonesia |
| Lokasi | Ruang Multimedia, Lantai 2 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| 658HAWC001 | 658HAWC001 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20441360 |
