:: Majalah, Jurnal, Buletin :: Kembali

Majalah, Jurnal, Buletin :: Kembali

Jurnal InterAct

(Prodi Ilmu Komunikasi Fakultas Ilmu Administrasi Bisnis dan Ilmu Komunikasi Universitas Katolik Indonesia Atma Jaya, [Date of publication not identified] )

 Abstrak

Uses and gratification theory stated that audiences have media-related needs and they will use media actively and rationally to satisfy those needs. Does this alsp apply to new media ? According to Ruggerio (2000) new media has some characteristic that is interactivity, demassification, and asynchroniety. Lister et al. (2003) also found some characteristics of new media which are digital, interactive, hyper-textual, virtual, networked, and simulated. Therefore, conceptually, the ability of audiences to use new media in accordance with their needs. One of the audience's motivations in media use is to escape from routine activities. Eye is the most used sense in new media consumption and Freud (1910) says that seeing activity will produce visual plessure (scopophilia). However, Mulvey (1989) says that visuality is gendered so whenever a male use their eyes to see female body, they will do what is called by Mulvey as 'male gaze' which is seeing activity that put female as sexual object of male visuality. YouTube is a site that presents so many video contents that can be selected by the audiences to watch. This paper examines how 'male gaze' is performed as visual consumption on YouTube as means of escapism.

 Metadata

No. Panggil : 384 JIA
Subjek :
Penerbitan : Jakarta : Prodi Ilmu Komunikasi Fakultas Ilmu Administrasi Bisnis dan Ilmu Komunikasi Universitas Katolik Indonesia Atma Jaya, [Date of publication not identified]
Sumber Pengatalogan LibUI engind rda
Tipe Konten text
Tipe Media unmediated
Tipe Carrier volume
Deskripsi Fisi
Kepemilikan
Lembaga Pemilik Universitas Indonesia
Lokasi Perpustakaan UI, Lantai 4, R. Koleksi Jurnal
  • Ketersediaan
  • Ulasan
No. Panggil No. Barkod Ketersediaan
384 JIA TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20441455