Abstrak
Contents :
- Preface
- Foreword
- Acknolwedgments
- Section 1: Framing
- Chapter 1: What is Change Management
- Chapter 2: Assume the Position
- Chapter 3: Vision: It's Got to be Real
- Chapter 4: Frame the "Why?"
- Chapter 5: The Change Recipe
- Chapter 6: Scaling the Change
- Chapter 7: Do I Need a Message?
- Section 2: Leadership and Teams
- Chapter 8: And Now, A Word from Our Sponsor
- Chapter 9: An Army of One
- Chapter 10: Are the Right People on the Team?
- Chapter 11: Don't Forget the Carrot
- Section 3: Design
- Chapter 12: Structure Enables Change
- Chapter 13: Align Your Design
- Chapter 14: Four Truths of Organization Design
- Section 4: Resistance
- Chapter 15: The Hecklers
- Chapter 16: A State of Confusion
- Chapter 17: People Prefer the Predictable
- Chapter 18: We're Hardwired to Resist Change
- Chapter 19: Change Your Mind
- Section 5: Culture
- Chapter 20: It's the Culture, Stupid!
- Chapter 21: Subculture Savvy
- Section 6: Branding
- Chapter 22: Brand with Caution
- Chapter 23: Symbols Matter
- Chapter 24: Combating Existing Symbols
- Section 7: Communication
- Chapter 25: Change Communication 101
- Chapter 26: The Big Shift
- Chapter 27: Not Communicating is Communicating
- Chapter 28: I Already Told Them!
- Chapter 29: Be Willing to Say the Hard Things
- Chapter 30: Communication Gotchas
- Section 8: Momentum
- Chapter 31: The Tipping Point
- Chapter 32: Don't be Afraid to Engage the Masses
- Chapter 33: The Psychology of Signing on
- Chapter 34: Emotion: It's All in the Story
- Chapter 35: Map It
- Chapter 36: Stakeholders Get Weary
- Section 9: Measurement
- Chapter 37: If a "change" happens in the woods...
- Chapter 38: PACE Yourself!
- About the Authors
