Traditional Icon Culinary as Indonesia Gastro Brand
Irwansyah;
(American Scientific Publishers, 2016)
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ABSTRACT Indonesia foods have been initiated and developed as nation brand. However, there is no specific food orbeverage of Indonesia became an icon of gastro brand although Indonesia decided to have 30 icons of traditionalculinary as a part of soft diplomacy. This study surveyed the culinary icons at hotels that have restaurants whichserved breakfast for local and foreign guests who stayed at. As a guideline, this study constructs the workingdefinition of gastro brand by elaborating previous concepts such as gastro, gastronomy and brand. In addition,this study used parallel mix-method to identify and confirm Indonesia gastro brand. This study found that friedrice could be identified as a main icon of Indonesia gastro brand based on its popularity and availability. Thestudy also confirms previous research that fried rice is not only traditional, omnipresent and ubiquitous’ culinarybut also as a part of nation brand. |
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No. Panggil : | MK-pdf |
Entri utama-Nama orang : | |
Penerbitan : | [Place of publication not identified]: American Scientific Publishers, 2016 |
Sumber Pengatalogan : | LibUI eng rda |
ISSN : | |
Majalah/Jurnal : | Advanced Science Letters |
Volume : | Vol. 22, 4255–4258, 2016 |
Tipe Konten : | text |
Tipe Media : | computer |
Tipe Carrier : | online resources |
Akses Elektronik : | |
Institusi Pemilik : | Universitas Indonesia |
Lokasi : | Perpustakaan UI, Lantai 3 |
No. Panggil | No. Barkod | Ketersediaan |
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MK-pdf | TERSEDIA |
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