The impact of satisfaction and trust on loyalty of e-commerce customers. / Mochammad Auditya Brilliant, Adrian Achyar
Mochammad Auditya Brilliant;
Adrian Achyar
(Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013)
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The number of Internet users in Indonesia and e-commerce sales is growing. However, Indonesia is less active in e-commerce research compared to other Asian countries, and existing studies cover limited area. The purpose of this study is identifying the impact of customer satisfaction and trust on loyalty in e-commerce and identifying the factors that influence satisfaction. The results are that information quality affects trust and that trust affects loyalty. E-commerce websites should focus on delivering trusted information on product quality, which will lead to greater customer trust, and greater trust will lead to greater loyalty to the websites |
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Penerbitan : | [Place of publication not identified]: Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013 |
Sumber Pengatalogan : | LibUI eng rda |
ISSN : | 23562242 |
Majalah/Jurnal : | ASEAN Marketing Journal |
Volume : | Vol. 5, No. 1, 2013: Hal. 51-58 |
Tipe Konten : | text |
Tipe Media : | computer |
Tipe Carrier : | online resource |
Akses Elektronik : | http://journal.ui.ac.id/index.php/amj/article/view/2175 |
Institusi Pemilik : | Universitas Indonesia |
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