Perceived Risk and Trust as Major Determinants of Actual Purchase, Transcending The Influence of Intention
by Ni Luh Putu Indiani, I Ketut Rahyuda, Ni Nyoman Kerti Yasa and I Putu Gde Sukaatmadja (Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015)
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| This study analyzed online purchasing behavior in the hotel industry through an integrative framework, utilizing sets of variables rarely used in previous studies. The analysis was focused on the influence of online purchase intention, perceived risk, and trust upon actual purchase, with the idea of further determining which construct has the strongest impact. It also analyzed two new measurement items for website quality. The sample consisted of travelers who have recently made hotel reservations online. The model was tested with Structural Equation Modeling. Perceived risk was found to have the strongest impact on actual purchase followed by trust and online purchase intention. The weak influence of online purchase intention is quite interesting since it stands in contrast to previous research findings. Perceived risk also perfectly mediates the relationship between website quality and eWOM towards online purchase intention. Being descriptive in nature, this study did not manipulate the antecedents in the manner of an experimental study. |
| No. Panggil : | AJ-Pdf |
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| Penerbitan : | Jakarta: Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015 |
| Sumber Pengatalogan : | |
| ISSN : | 23562242 |
| Majalah/Jurnal : | |
| Volume : | Vol.7, No.1, Juni 2015: hal.1-13 |
| Tipe Konten : | |
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| Akses Elektronik : | http://journal.ui.ac.id/index.php/amj/article/view/4601 |
| Institusi Pemilik : | Universitas Indonesia |
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| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| AJ-Pdf | 08-24-84745773 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20443442 |
