Perceived Risk and Trust as Major Determinants of Actual Purchase, Transcending The Influence of Intention
Ni Luh Putu Indiani : I Ketut Rahyuda : Ni Nyoman Kerti Yasa : I Putu Gde Sukaatmadja;
(Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015)
|
| This study analyzed online purchasing behavior in the hotel industry through an integrative framework, utilizing setsof variables rarely used in previous studies. The analysis was focused on the influence of online purchase intention, perceivedrisk, and trust upon actual purchase, with the idea of further determining which construct has the strongest impact.It also analyzed two new measurement items for website quality. The sample consisted of travelers who have recentlymade hotel reservations online. The model was tested with Structural Equation Modeling. Perceived risk was found tohave the strongest impact on actual purchase followed by trust and online purchase intention. The weak influence ofonline purchase intention is quite interesting since it stands in contrast to previous research findings. Perceived risk alsoperfectly mediates the relationship between website quality and eWOM towards online purchase intention. Being descriptivein nature, this study did not manipulate the antecedents in the manner of an experimental study. |
| No. Panggil : | |
| Entri utama-Nama orang : | |
| Subjek : | |
| Penerbitan : | [Place of publication not identified]: Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015 |
| Sumber Pengatalogan : | |
| ISSN : | 23562242 |
| Majalah/Jurnal : | |
| Volume : | Vol. 7, No. 1, Juni 2015: Hal. 1-13 |
| Tipe Konten : | |
| Tipe Media : | |
| Tipe Carrier : | |
| Akses Elektronik : | http://journal.ui.ac.id/index.php/amj/article/view/4601 |
| Institusi Pemilik : | Universitas Indonesia |
| Lokasi : |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20443442 |
