Examination of Transport Performance and Authenticity on Behavioural Intention
Bintang Handayani : Basri Rashid;
(Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015)
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| This study aims to scrutinise the transport performance and authenticity as one of the elementsin tourism attributes in relation with behavioural intention. Utilising quantitative approach; datacollected from survey of 384 overseas tourists were used to clarify the research proposition. The studysuggests that transport performance may emerge as one of organic image elements for destinationbrand identity formation, influences cognitive image of overseas tourist but insignificant on tourist’sbehavioural intention. In addition, future spectrum of the transport development in relation withauthenticity indicates its importance for not damaging the destination’s overall profile. |
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| Penerbitan : | [Place of publication not identified]: Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015 |
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| ISSN : | 23562242 |
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| Volume : | Vol. 7, No. 2, Juni 2015: Hal. 109-118 |
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| Akses Elektronik : | http://journal.ui.ac.id/index.php/amj/article/view/5265 |
| Institusi Pemilik : | Universitas Indonesia |
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