Instant appeal: the 8 primal factors that create blockbuster success
Vicki Kunkel (American Management Association, 2009)
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| Kunkel, a communications consultant, posits that the most persuasive and powerful icons and brands owe their success to an uncanny ability to appeal to one or more cultural and biological universals, our species' emotional and behavioral responses to certain stimuli (for example, the need for security and comfort, distrust of classically beautiful people). Unfortunately, Kunkel's evidence of these universals is vague and speculative?referring to research into the effect of sound waves on cellular structure, she asserts that just as plants dislike heavy metal music and uncooked rice thrives on compliments, our body processes are altered by sound waves?and she advises her readers to speak in rhythms that resonate on a cellular level. |
 Instant Appeal The 8 Primal Factors That Create Blockbuster Success.pdf :: Unduh
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| No. Panggil : | e20443885 |
| Entri utama-Nama orang : | |
| Subjek : | |
| Penerbitan : | New York: American Management Association, 2009 |
| Sumber Pengatalogan: | LibUI eng rda |
| Tipe Konten: | text |
| Tipe Media: | computer |
| Tipe Pembawa: | online resources |
| Deskripsi Fisik: | viii, 296 pages : illustration |
| Tautan: | http://portal.igpublish.com/iglibrary/search/AMAB0000102.main.html?1 |
| Lembaga Pemilik: | |
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| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| e20443885 | 02-17-750127045 | TERSEDIA |
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