Analisis pengaruh perceived value terhadap revisit intention infrequent customer pada trendy coffee cafe = The influence of infrequent customers perceived value on revisit intention trendy coffee cafe
Noviana Indah Mustikaningtyas;
Elevita Yuliati, supervisor; Nissa Ghulma Ratnasari, examiner; Hapsari Setyowardhani, examiner
([Publisher not identified]
, 2017)
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ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh perceived product quality,perceived service quality dan perceived experience quality terhadap perceivedvalue, serta pengaruh perceived value tersebut terhadap keputusan infrequentcustomer untuk melakukan revisit intention pada trendy coffee café. Sampel dalampenelitian ini berjumlah 129 orang yang merupakan infrequent customer daritrendy coffee cafe. Metode yang digunakan untuk mengolah data dalam penelitianini adalah Multiple Regression. Hasil penelitian membuktikan secara signifikanbahwa perceived product quality dan perceived experience quality berpengaruhterhadap perceived value. Namun, perceived service quality tidak memilikipengaruh yang signifikan terhadap perceived value dari infrequent customer padatrendy coffee café, sedangkan perceived value memiliki pengaruh yang kuatterhadap revisit intention dari infrequent customer pada trendy coffee café. ABSTRACT This study aimed to analyze the influence of perceived product quality, perceivedservice quality, perceived quality experience to the perceived value, and theeffect of the perceived value to revisit intention on infrequent customer of trendycoffee café. Sample in this research were 129 people who are infrequentcustomer of trendy coffee cafe. This study uses Multiple Regression to processthe data. The result of this research shows significantly that perceived productquality and perceived quality experience have impact on perceived value.However, perceived service quality does not have a significant impact on theperceived value of infrequent customer at the trendy coffee café, while theperceived value has positive impact on infrequent customer?s intention to revisittrendy coffee café. |
S66568-Noviana Indah Mustikaningtyas.pdf :: Unduh
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No. Panggil : | S66568 |
Entri utama-Nama orang : | |
Entri tambahan-Nama orang : | |
Entri tambahan-Nama badan : | |
Subjek : | |
Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2017 |
Program Studi : |
Bahasa : | ind |
Sumber Pengatalogan : | LibUI ind rda |
Tipe Konten : | text |
Tipe Media : | unmediated ; computer |
Tipe Carrier : | volume ; online resource |
Deskripsi Fisik : | xiii, 74 pages : illustration ; 30 cm + appendix |
Naskah Ringkas : | |
Lembaga Pemilik : | Universitas Indonesia |
Lokasi : | Perpustakaan UI, Lantai 3 |
No. Panggil | No. Barkod | Ketersediaan |
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S66568 | 14-17-105524580 | TERSEDIA |
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Tidak ada ulasan pada koleksi ini: 20444974 |