Analisis purchase involvement, perceived risk, dan trust konsumen dan pengaruhnya terhadap online repurchase intention pada online merchant = Analysis of purchase involvement perceived risk andconsumer s trust and its effect to online repurchase intention in online merchant
Ahmad Hidayah;
Adrian Achyar, supervisor; Rachmadi Agus Triono, examiner; Rambat Lupiyoadi, examiner
([Publisher not identified]
, 2017)
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ABSTRAK Penelitian ini meneliti pengaruh purchase involvement terhadap perceived risk, pengaruh dari perceived risk terhadap trust, pengaruh purchase involvement terhadap trust serta pengaruh trust terhadap online repurchase intention konsumen pada online merchant/online shop. Responden penelitian ini merupakan konsumen yang pernah melakukan pembelian barang yang bersifat low/high involvement secara online pada online merchant. Responden penelitian ini berdomisili di wilayah Jakarta dan sekitarnya antara lain ; Bogor, Bekasi , Tangerang, Depok. Metode yang digunakan untuk pengolahan data dalam penelitian ini adalah Multiple Regression. Hasil penelitian membuktikan secara signifikan bahwa Low high purchase involvement pada online merchant memiliki pengaruh positif terhadap perceived risk, hanya high purchase involvement dan perceived risk yang berpengaruh terhadap trust, dan trust memiliki pengaruh positif terhadap online repurchase intention.Keywords : Purchase involvement, perceived risk, trust, online repurchase intention,online merchant,Online shop ABSTRACT AbstractThe purpose of this research is to analyse the effect of Purchase Involvement on Perceived Risk, the effect of perceived risk on trust, the effect of purchase involvement on trust, and the effect of trist on online repurchase intention. Respondents on this study are consumers who ever buy low high involvement product through online merchant online shop. Resident is resided in Jakarta and the nearest other city as Depok, Tangerang, Bogor, Bekasi. This study uses multiple regression to process the data. The results of this research show that Low high purchase involvement in online merchant has positive effect on perceived risk, only high purchase involvement and perceived risk that has positive effect on trust, and trust has positive effect on online repurchase intention. |
 S66832-ahmad hidayah .pdf :: Unduh
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| No. Panggil : | S66832 |
| Entri utama-Nama orang : | |
| Entri tambahan-Nama orang : | |
| Entri tambahan-Nama badan : | |
| Subjek : | |
| Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2017 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | unmediated ; computer |
| Tipe Carrier : | volume ; online resource |
| Deskripsi Fisik : | xiv, 143 pages : illustration ; 28 cm + appendix |
| Naskah Ringkas : | |
| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| S66832 | 14-18-949559754 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20445075 |
