Prototipe situs media fashion lokal di Indonesia the local front = Indonesian local fashion website prototype the local front
Atika Nusya Puteri;
Awang Ruswandi, supervisor; Teguh Poeradisastra, examiner; Pinkey Triputra, supervisor
([Publisher not identified]
, 2016)
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ABSTRAK Analisis Situasi Masyarakat Indonesia menjadi lebih sadar akan pentingnya mengekspresikan kepribadian masing-masing lewat apa yang mereka kenakan. Hal ini memicu pasar fashion di Indonesia untuk terus berkembang baik dalam lingkup lokal maupun dunia. Namun sayangnya kemunculan ini tidak didukung penuh oleh media fashion di Indonesia. Sehingga masyarakat pun terbiasa memanfaatkan media sosial untuk mendapatkan informasi mengenai trend fashion lokal. Maka dari itu, situs The Local Front berusaha menjawab kebutuhan tersebut. Selain memberikan informasi dan berita yang dibutuhkan konsumen hal ini juga dapat membangun fashion scene di Indonesia. Manfaat dan Tujuan Pengembangan PrototipeManfaat bagi khalayak: Sebagai wadah informasi mengenai trend fashion lokal di Indonesia dan dikemas dengan pembahasan yang mendalamManfaat bagi pengelola: Sebagai sarana dalam menyampaikan informasi yang mengedukasi target sasaran mengenai fashion dan trend mode lokal di IndonesiaTujuan: Menjadi situs yang memberikan informasi, wawasan dan hasil analisis trend yang dapat digunakan target sasaran untuk memperluas pemahaman mengenai trend fashion lokalPrototipe yang DikembangkanSitus The Local Front akan menyajikan hasil pengamatan mengenai trend fashion lokal di Indonesia. Target khalayak adalah pengguna internet yang aktif mengikuti perkembangan trend,berusia 19-25 tahundengan SES A dan B.Evaluasi Media pre-test dilakukan menyebar kuisioner online kepada 30 responden setelah membaca konten prototipe. Evalusi input akan dilaksanakan dalam Rapat Redaksi dengan menganalisa hasil laporan tiap divisi dan jumlah pengiklan Evaluasi output akan dilakukan pemantauan khusus akan dilakukan pada situs ini melalui web statistic, yakni traffic, page view, share, subscribe dan jumlah comment untuk melihat trend dan minat pengunjung situsEvaluasi outcome dilakukan dengan menyebarkan kuesioner yang meninjau pada evaluasi kehadiran situs sesuai dengan tujuan awalnya. ABSTRACT Situation AnalysisIndonesians are becoming more aware of the importance of expressing their individual personality through what they wear. This sparked a fashion market in Indonesia to continue to grow both locally and globally. However, this emergence is not fully supported by the fashion media in Indonesia. Which resulting, people are more accustomed to using social media in order to get information about the local fashion trend. Therefore, The Local Front seeks to answer those needs. In addition to providing news and information that consumers need and also can build up the fashion scene in Indonesia.Situation AnalysisIndonesians are becoming more aware of the importance of expressing their individual personality through what they wear. This sparked a fashion market in Indonesia to continue to grow both locally and globally. However, this emergence is not fully supported by the fashion media in Indonesia. Which resulting, people are more accustomed to using social media in order to get information about the local fashion trend. Therefore, The Local Front seeks to answer those needs. In addition to providing news and information that consumers need and also can build up the fashion scene in Indonesia.Situation AnalysisIndonesians are becoming more aware of the importance of expressing their individual personality through what they wear. This sparked a fashion market in Indonesia to continue to grow both locally and globally. However, this emergence is not fully supported by the fashion media in Indonesia. Which resulting, people are more accustomed to using social media in order to get information about the local fashion trend. Therefore, The Local Front seeks to answer those needs. In addition to providing news and information that consumers need and also can build up the fashion scene in Indonesia.Evaluation Media pre test will be done by online questionnaire to 30 respondents after reading the prototype. Editorial meeting with analyzing progress report from each division will do Media evaluation. Output evaluation will be done by monitoring on to the website according to its web statistic, traffic, page view, share, subscribe and comments to foresee the readership trends.Outcome evaluation will be done by online questionnaire to evaluate the brand value and its objectives. |
 TA-Atika Nusya Puteri.pdf :: Unduh
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| No. Panggil : | TA-pdf |
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| Penerbitan : | [Place of publication not identified]: [Publisher not identified], 2016 |
| Program Studi : |
| Bahasa : | ind |
| Sumber Pengatalogan : | LibUI ind rda |
| Tipe Konten : | text |
| Tipe Media : | computer |
| Tipe Carrier : | online resource |
| Deskripsi Fisik : | xii, 38 pages : illustration ; 28 cm + appendix |
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| Lembaga Pemilik : | Universitas Indonesia |
| Lokasi : | Perpustakaan UI, Lantai 3 |
| No. Panggil | No. Barkod | Ketersediaan |
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| TA-pdf | 16-19-037123591 | TERSEDIA |
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| Tidak ada ulasan pada koleksi ini: 20447111 |
