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Artikel Jurnal :: Kembali

Repositioning strategy for malaysian companies internationalization / Ismi Rajiani, Edna Buyong

Ismi Rajiani; Edna Buyong (Universiti Teknikal Malaysia Melaka, 2013)

 Abstrak

The rise of the emerging-market countries offers both developing and developed countries a
unique opportunity to gain the benefits of a truly international economy. Consequently, it is imperative
to advance our knowledge of emerging-market countries MNC emergence and competitiveness
including Malaysian firms on how will they position their products strategically. Based on the
framework of Porter’s Generic Strategy, this paper is composed of price/ volume segments and impacts
on product strategy theory. The aim is to identify crucial triggering cues and focus areas for
Malaysian companies and measure what role these play in different segments. This study argues
that some Malaysian companies will reposition themselves strategically when internationalizing
and that they will focus on other factors or triggering cues when doing so not merely adapting the
prevalent price leadership strategy

 Metadata

No. Panggil : PDF
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Penerbitan : [Place of publication not identified]: Universiti Teknikal Malaysia Melaka, 2013
Sumber Pengatalogan : LibUI eng rda
ISSN : 23556641
Majalah/Jurnal : The South East Asian Journal of Management
Volume : Vol 7, No 1 April 2013 1-15
Tipe Konten : text
Tipe Media : computer
Tipe Carrier : online resource
Akses Elektronik : http://journal.ui.ac.id/index.php/tseajm/article/viewFile/1523/3099
Institusi Pemilik : Universitas Indonesia
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