Repositioning strategy for malaysian companies internationalization / Ismi Rajiani, Edna Buyong
Ismi Rajiani;
Edna Buyong
(Universiti Teknikal Malaysia Melaka, 2013)
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| The rise of the emerging-market countries offers both developing and developed countries aunique opportunity to gain the benefits of a truly international economy. Consequently, it is imperativeto advance our knowledge of emerging-market countries MNC emergence and competitivenessincluding Malaysian firms on how will they position their products strategically. Based on theframework of Porter’s Generic Strategy, this paper is composed of price/ volume segments and impactson product strategy theory. The aim is to identify crucial triggering cues and focus areas forMalaysian companies and measure what role these play in different segments. This study arguesthat some Malaysian companies will reposition themselves strategically when internationalizingand that they will focus on other factors or triggering cues when doing so not merely adapting theprevalent price leadership strategy |
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| Penerbitan : | [Place of publication not identified]: Universiti Teknikal Malaysia Melaka, 2013 |
| Sumber Pengatalogan : | LibUI eng rda |
| ISSN : | 23556641 |
| Majalah/Jurnal : | The South East Asian Journal of Management |
| Volume : | Vol 7, No 1 April 2013 1-15 |
| Tipe Konten : | text |
| Tipe Media : | computer |
| Tipe Carrier : | online resource |
| Akses Elektronik : | http://journal.ui.ac.id/index.php/tseajm/article/viewFile/1523/3099 |
| Institusi Pemilik : | Universitas Indonesia |
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