Impact of strategy implementation on performance of generic strategy: evidence from thailand
Mayookapan Chaimankong;
Dissatat Prasertsakul
(Thonburi University, Graduate School of Management, Faculty of Business Administration., 2012)
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The purpose of this paper is to examine the strategic orientation in terms of Miles and Snow typologiesof the firms in emerging country and investigate their implications on performance. Unlikeprevious research, this paper focuses the importance of strategy implementation to the performanceimplications of Miles and Snow typology. Data was collected from 111 key informants from firms inThailand?s chemical industry using probability sampling. The one-way Analysis of Variance (ANOVA)results showed that prospectors performed better than the other three strategic types, whereas reactorsexhibited the lowest performance scores. While the success in strategy implementation is foundto be a significant predictor of firm performance, the two-way Analysis of Variance (ANOVA) resultsrevealed that the success in strategy implementation did not alter the relationship between Miles andSnow strategic type and a firm?s performance. This finding suggests that the relationship betweenMiles and Snow strategic type and a firm?s performance may be universal, regardless of the locationwhere the study is conducted. However, additional studies in other contexts are required before theconclusion can be made whether the strategic type ? performance relationship will be contingent onstrategy implementation. |
No. Panggil : | J-Pdf |
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Penerbitan : | [Place of publication not identified]: Thonburi University, Graduate School of Management, Faculty of Business Administration., 2012 |
Sumber Pengatalogan : | LibUI eng rda |
ISSN : | 23556641 |
Majalah/Jurnal : | The South East Asian Journal of Management |
Volume : | Vol 6, No 1 April 2012 1-14 |
Tipe Konten : | text |
Tipe Media : | computer |
Tipe Carrier : | online resource |
Akses Elektronik : | http://journal.ui.ac.id/index.php/tseajm/article/viewFile/1042/958 |
Institusi Pemilik : | Universitas Indonesia |
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No. Panggil | No. Barkod | Ketersediaan |
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J-Pdf | 03-20-463808356 | TERSEDIA |
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