Pengaruh komunitas merek terhadap word of mouth / Fauzan Muhammad Basalamah
Fauzan Muhammad Basalamah;
(Spire Indonesia, 2010)
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| Abstract. This research examines the implications of brand community of Honda Vario Club toward the words ofmouth of Honda Vario. This research aimed to study the effect of brand community on the words of mouth in HondaVario Club, and the dimensions of brand community which significantly influence the words of mouth in Honda VarioClub. The data of this quantitative research were collected through questionnaires filled out by members of HondaVario Club. The result shows that the brand community significantly influences the words of mouth in Honda VarioClub. In addition, the customer-company relationships and customer-brand relationships also significantly influencethe words of mouth. |
| No. Panggil : | J-Pdf |
| Entri utama-Nama orang : | |
| Subjek : | |
| Penerbitan : | [Place of publication not identified]: Spire Indonesia, 2010 |
| Sumber Pengatalogan : | LibUI ind rda |
| ISSN : | |
| Majalah/Jurnal : | Jurnal Bisnis dan Birokrasi |
| Volume : | Vol 17, No 1 Januari 2010 79-89 |
| Tipe Konten : | text (rdacontentt) |
| Tipe Media : | computer |
| Tipe Carrier : | online resource |
| Akses Elektronik : | http://journal.ui.ac.id/index.php/jbb/article/viewFile/629/614 |
| Institusi Pemilik : | Universitas Indonesia |
| Lokasi : |
| No. Panggil | No. Barkod | Ketersediaan |
|---|---|---|
| J-Pdf | 03-17-650842666 | TERSEDIA |
| Ulasan: |
| Tidak ada ulasan pada koleksi ini: 20448382 |
