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The language of success : business writing that informs, persuades, and gets results

by Tom Sant (American Management Association, 2008)

 Abstrak

Language is the medium of business. To be successful, we need to communicate effectively in writing. That's true whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate. "The Language of Success" shows readers how to avoid these mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations.Now anyone can master the lost art of clear writing and: eliminate ambiguities, jargon and grandiose claims; master proper paragraph structure so the message doesn't get muddled; avoid wishy-washy or misleading terms like 'world class' or 'state of the art' write clear concise sentences that follow the 'first time right rule'; use e-mail professionally; and, efficiently create career-enhancing reports. Honest and authoritative, "The Language of Success" will gives readers practical techniques to help readers cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get their message heard.

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 Metadata

No. Panggil : e20448552
Entri utama-Nama orang :
Subjek :
Penerbitan : New York: American Management Association, 2008
Sumber Pengatalogan: LibUI eng rda
Tipe Konten: text
Tipe Media: computer
Tipe Pembawa: online resource
Deskripsi Fisik: xi, 209 pages : illustration
Tautan: http://portal.igpublish.com/iglibrary/search/AMAB0000512.main.html?32
Lembaga Pemilik:
Lokasi:
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No. Panggil No. Barkod Ketersediaan
e20448552 02-17-981788397 TERSEDIA
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