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Culture jamming is the result of post-modernity movements characterized by social criticism and resistance tothings related to modernity. The intent is to subvert symbols and meanings or to counter hegemony. Besides, itcritiques the media manipulation of reality and questions corporate power. It demarkets news, entertainments,lifestyles, and desires in human’s daily loop of consumerism. This activism is similar to the concept of noise incommunication model by Shannon and Weaver. The intent is to alter political contents by defacing symbols toreconstruct meanings that undermine advertisers’ intention using communication technology. As a result, the targetwill receive new meanings in cultural or political perspectives. Culture jamming phenomenon in politics can befound in the form of meme, media hoaxing, hacking, and Adbusters. Asides from the anti-marketing“consumerism” phenomena, the aim of paper is to show meme forms as the basic units of culture jamming whichhave emerged in one year regime of Jokowi. First meme that reconstructed Jokowi in TIME publication’s coverwas issued in October 2014. And the second meme reconstructs Jokowi as the object of Tokobagus.comadvertisement. These memes are used to be a new medium of critics and also an effective tool for binary opposition in defacing political issues. |
