Deskripsi Lengkap

Sumber Pengatalogan : LibUI eng rda
ISBN : 9781600619601
Tipe Konten : text (rdacontent)
Tipe Media : unmediated (rdamedia)
Tipe Carrier : volume (rdacarrier)
Edisi :
Deskripsi Fisik : viii, 168 pages : illustration ; 30 cm
Catatan Bibliografi : Includes bibliographical references
Catatan Seri :
Catatan Umum :
Catatan Versi Asli :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 2 (Buku Teks)
 
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No. Panggil No. Barkod Ketersediaan
659.1 GRI c 01-17-00752 TERSEDIA
659.1 GRI c 01-17-00753 TERSEDIA
659.1 GRI c 01-18-10030 TERSEDIA
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 Abstrak
Examines the creative processes of professionals in the advertizing industry, providing sketches that show how thoughts get turned into ideas, profiles with commentary from contributors from the Jupiter Drawing Room, McCann Erickson, Ogilvy &? Mather, and other agencies, and discussing models of creativity, creative problem-solving devices, and related topics.